What ONE THING kills more habit changes than anything else?
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Anyone who has ever tried to change a habit has probably experienced the “hot-cold empathy gap” at some point.
What is it?
According to Wikipedia the hot-cold empathy gap is:
A cognitive bias in which a person underestimates the influences of visceral drives, and instead attributes behavior primarily to other, nonvisceral factors.
In layman’s terms, what the heck does that mean?
To put it simply, the hot-cold empathy gap (or HCEG) is a lack of understanding on the level temptation you’ll feel when encountering a trigger to do a bad habt.
In this post, we’ll talk about the HCEG, how it works and what to do when you experience it.
Example(s) of the Hot-Cold Empathy Gap
You can find examples of the HCEG in many places.
For let’s talk about the classic New Year’s resolution.
Every year, people make a promise on December 31st that they’ll really change their life in the New Year. Usually they will commit to things like:
- Eating better
- Losing weight
- Getting more exercise
- Finding a romantic partner
- Becoming better with money
In other words, most people make a promise to reinvent themselves during the next 12 months.
But what usuallyhappens after a few weeks?
Usually you ditch the promise after a few bad incidents.
For instance, here’s what usually happens:
- That cake looks really good, and you can’t help yourself, so you eat it (and because of the “what the hell effect” you eat the whole damn thing).
- All that cake makes you really, really tired, so your exercise routine falls away.
- Then you feel bad about all the cake and lack of exercise. So you decide to buy a video game to make yourself feel better, spending money you wanted to save.
The point behind the HCEG is your best intentions will often fail in the harsh light of how much you desire to do the very habit you’re trying to eliminate. In psychology terms, your Superego is no match for your Id.
People tend to make promises (like on New Year’s Eve) that they can't keep when faced with a temptation. Even worse, they forget how alluring certain impulses can be.
Want another example?
Let’s say you’re planning to stick to a restrictive diet. You make the promise to eat like a rabbit for the rest of your life—only healthy greens and low-starch vegetables for you. From now on, you'll live gluten-free and never eat processed foods again. It’s fun to write down these goals because you're promising to turn into a new, better version of you.
This plan works great until you’ve eaten rabbit food for a few days and just got chewed out by your boss at the office. At that point, your willpower is cracking. It’s been a crappy day and all you want is a few slices of pizza. Suddenly the whole idea of healthy living, portion control and diet is forgotten.
In other words, your resolve to stick to a habit crumbled because you never accounted for those rough patches when temptation is really kicking in.
How to Defeat the Hot-Cold Empathy Gap
HCEG affects everyone, but it can be reduced—even eliminated—with a few different strategies:
Willpower is like a muscle. It can be strengthened, but it can also get tired as the day goes on. That’s why it’s important to only work on one habit change at a time.
#2: Set reasonable goals, then recalibrate.
Understand you will be tempted at some point, so use this knowledge to your advantage. Rather than quitting cold turkey, try to slowly decrease your bad habit by 60%. One month later, reduce it down to 30%. And in the third month replace it with a brand-new good habit.
#3: Use “tools” to aid your willpower.
Some habit changes can be reinforced. Watching or listening to motivational speeches in this area can reinforce your willpower and reinvigorate your desire. The important part is to understand you will be tempted and to take action beforehand to curb the temptation.
#4: Use a “bet” to motivate you.
I touched on this in my recent 30 day challenge to stop cursing. When you create a penalty for a habit change, you have an incentive stick to it.
A monetary penalty works when you know you won’t be perfect. It’s not the end of the world to break down and have five cigarettes in a week or eat three cookies in that same time span. What’s important is to “pay the price” for each misstep. By sticking to a bet, you’ll experience a moment’s hesitation where you wonder if the habit is really worth the cost. Or as Timothy Olyphant’s character said in The Girl Next Door: “Always know if the juice is worth the squeeze.”
#5: Make a public commitment.
It’s pretty easy to lie to yourself. However, when your actions are out there for the world to see, you have to live up to their standards. The simple solution is to use the Hawthorne effect to your advantage and make public commitments for every habit you’re trying to change.
These five ideas revolve around one core principle:
When planning a habit change, expect that temptations will happen. Moreover, realize that they’ll often pop up when your motivation and willpower is at its weakest state. Only when you understand your own limitations will you have a plan for overcoming them.