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Being a real estate agent isn’t just listing and selling a property. It requires research, constant improvement, adjustment to the latest trends, and network growth. It’s easy to feel overwhelmed, especially in a constantly fluctuating market. Setting SMART goals can help you keep your eye on the bigger picture and improve your performance.
This article will introduce you to six SMART goals for real estate agents to help you achieve your dreams.
What You Will Learn
What Are SMART Goals?
SMART goals help you achieve your short and long-term objectives. By answering numerous questions while crafting SMART goals, you’ll be able to determine what you need to do to accomplish them. SMART is an acronym comprised of letters representing the criteria a goal needs to meet. Let’s check them out:
All people have goals and ambitions for the future. They guide us in specific directions and make us what we are. But how many times have you set a goal you didn’t achieve? Most often, this happens because the goal is too vague. Dreaming about achieving something but not doing anything about it will negatively affect our self-esteem. That’s why SMART goals are always specific. By having a clear idea of your goal, you’ll be more determined to achieve it. Remember, this doesn’t have to be a life-changing goal; instead, focus on one bigger goal and divide it into several smaller ones.
If you don’t figure out a method to measure your progress on your way to achieving your goal, you may lose motivation and give up on it. That’s why every SMART goal needs to be measurable. By tracking your progress over time, you’ll feel good about yourself and work harder towards your objective.
It’s vital to be realistic when thinking about what you want to achieve. Setting unrealistic goals will affect your focus and motivation. Instead of pushing yourself to do better, you’ll most likely get the opposite effect: You’ll have lower self-esteem that could lead to dissatisfaction with your work. The key to setting SMART goals is to balance between unrealistic and easy. On the one hand, you want to set a goal that will challenge you. On the other, a “too easy” goal may not give you a sense of accomplishment.
Every SMART goal needs to be relevant, i.e., achieving it should bring you closer to your big-picture objectives. However, that doesn’t mean every goal should be related to earning more money. More often than not, SMART goals are about feeling more comfortable in your line of work, acquiring new skills, gaining more customers, improving teamwork, etc. If you try to achieve a goal that won’t be useful to you in the future, you’re more likely to lose focus and give up on it.
If you set a deadline on your goal, you’ll create a sense of urgency, which will affect the amount of work you put in to achieve it. Plus, time limits guide you through completing your goals and even enable you to keep track of your progress. Dividing your long-term goal into numerous short-term ones is the recipe for success. Moreover, you’ll feel accomplished each time you hit a milestone, which will boost your motivation.
If you want to learn more about SMART goals, check out our Ultimate Guide to Setting SMART Goals.
Why SMART Goals Are Important for Real Estate Agents
Real estate agents often work on their own. While this could be a benefit, it also means you’re responsible for everything you do. It takes a lot of time to build a reputable name, know the market, and learn the trends. Even then, you may feel overwhelmed because the market is constantly evolving, and keeping up with it isn’t easy at all.
To stay ahead of the competition, you need to adjust to the latest home staging and digital marketing trends. Plus, you always need to look for new listings and act fast. As a result, it can become harder than you anticipated, and it may leave you feeling defeated or burnt out.
If you’ve been thinking about taking action to improve your career, SMART goals for real estate agents are an excellent starting point. Think of these goals as a guide towards professional success.
By creating SMART goals that match the criteria we’ve discussed above, you’ll get a clear idea of the factors that could determine your improvement. You can use SMART goals for anything related to real estate: approaching new clients, getting more listings, improving your skills, growing your network, etc.
(And if you're a visual learner, learn how to use real estate vision boards to complement your SMART goals.)
6 SMART Goal Examples for Real Estate Agents
1. “To help more people hear about me, I will take a three-month digital marketing course starting in February. Upon completion, I will receive a certificate that proves my knowledge. This course will help me learn more about social media and use it to my advantage. In addition, I will take a test every week to check my progress.”
S: This statement is specific because it contains all elements relevant for achieving the end goal: using social media to advertise your real estate services.
M: By taking weekly tests, you can keep track of your progress. Seeing how far you’ve come boosts your motivation and keeps you focused. In the end, you’ll receive a certificate that confirms you’ve obtained the skills.
A: Completing an introductory course is achievable for anyone.
R: Although not seemingly connected to the real estate industry, this SMART goal is highly relevant to your success. These days, most businesses promote their products and services online. It makes them more approachable and opens up a new world of potential clients.
T: The course lasts three months, representing the goal’s time limit.
2. “I will attend two real estate seminars in my area by the end of March. This will help me grow my network, meet other people in my line of work, and expand my knowledge of real estate.”
S: This goal is specific. It’s about attending real estate seminars that will improve job performance.
M: Every new contact or client you meet after the seminars will help you measure the success of your goal.
A: Attending two seminars by the end of March is achievable. Since seminars can last anywhere from a few hours to several days, it’s essential to create a realistic goal that doesn’t interfere with your work or private life.
R: Attending real estate seminars can be vital for improving your performance and building a network of clients and coworkers.
T: This goal has a precise time limit: the end of March.
3. “By the end of the year, I will update my portfolio. This will enable me to present my services better and attract new clients.”
S: The goal is specific: it states what needs to be done, when, and why.
M: You’ll be able to measure your success by comparing the number of clients you had before and after updating your portfolio.
A: This goal is achievable and, in this industry, maybe even necessary.
R: Having an up-to-date portfolio is essential for every real estate agent. It proves your success and shows potential clients what you’re focused on. Plus, new design trends arise often. But, on the other hand, having an outdated portfolio may prevent people from becoming your clients.
T: You’ll stay on track with this SMART goal because it has a time limit: the end of the year.
4. “To be more successful at my job, I will take and complete a home staging course by the end of winter. This will help me learn more about interior design and how to make houses more attractive.”
S: The goal has a specific purpose. It focuses on improving your success as a real estate agent by completing a home staging course.
M: This SMART goal is measurable because you’ll be able to compare the number of potential clients before and after taking the course.
A: This goal is achievable without affecting your routine.
R: Taking a home staging course can be essential for making a property look more appealing to potential clients. The trends often change, and taking the course will help you learn more about what’s currently popular.
T: The goal is time-bound: the end of the winter is the deadline.
5. “To enable potential customers to view properties online, I will complete a real estate photography course by the end of the quarter.”
S: This SMART goal is specific. It connects photography skills to the real estate business.
M: You can measure the success of your goal by comparing the number of phone calls from potential clients before and after completing the photography course and posting the photos online.
A: The goal is achievable, requiring only the completion of a single course in one quarter.
R: Photography is a big part of real estate. Many people search for properties online and want to see detailed photos and even attend a virtual tour before actually visiting. Uploading high-quality images will make the property more attractive.
T: The goal has a time limit: the end of the quarter.
6. “By April, I will organize two public webinars with people from real estate. We will discuss the current problems and challenges and explain what makes our job interesting. This will help me get to know people from my line of work and answer questions from potential clients.”
S: This SMART goal is specific. It states what needs to be done, when, with whom, and why.
M: The results of this goal can be measured by keeping track of what changed after the seminars.
A: The goal is achievable and won’t take much of your time.
R: The goal is relevant for numerous reasons. It helps you connect with people in real estate, discuss the issues you face, and present the business to the audience.
T: The goal is time-bound: It must be organized by the beginning of April.
Final Thoughts on SMART Goals for Real Estate Agents
The real estate business comprises numerous aspects you need to master to improve your performance. Good communication skills, collaboration with coworkers, and online presentation are necessary to excel at this job. By implementing SMART goals for real estate agents, you’ll be able to improve your skills and enjoy the progress.
If you own a real estate business, check out SMART goal examples for small business development.
Finally, if you want to take your goal-setting efforts to the next level, check out this FREE printable worksheet and a step-by-step process that will help you set effective SMART goals.