You Are a Badass Book Summary (5 Lessons)

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Want to read something that will transform your mindset and help you seize your inner warrior?

Well…that’s what you’ll learn in “You Are a Badass” by Jen Sincero.

This bestselling self-help book offers practical steps to help you eliminate self-doubt, embrace your potential, and move towards a more fulfilling life.

By identifying and addressing the obstacles in your life, you'll be taking a significant step towards achieving your goals, mastering your mindset, and developing a genuine sense of self-confidence.

So the question is…

Should YOU check out this book?

Well, in this article, I’ll share 5 lessons you can apply directly to your life from You Are a Badass.

Now, if you’d like to check out the book, you can read it on your Kindle, get a print copy, or listen to the audiobook.

Or, if you prefer to watch instead of read, here's the video version of this article:

Okay, let’s get started.

You Are a Badass (An Overview)

Sincero shares 27 bite-sized chapters full of inspirational stories, humor, and sage wisdom designed to make the self-improvement journey enjoyable and relatable.

Instead of a dry, formal approach to self-help, you'll find a refreshing and charismatic voice encouraging you to embrace your inner badass and pursue your dreams.

Here are the key major ideas that the book breaks down:

  • Identifying self-limiting beliefs and behaviors.
  • Building self-awareness and cultivating mindfulness.
  • Pursuing your dreams and ambitions fearlessly.
  • Prioritizing your happiness and well-being.

The book equips you to make bold decisions, challenge the status quo, and redefine success on your terms.

Now, let’s begin with:

Lesson #1: Key Concepts

There are four concepts that form the backbone of the book's ideas and advice – and by themselves, these principles can dramatically improve your life.

Let’s look at what these concepts are, starting with:

1. Self-Awareness

Becoming a badass starts with understanding yourself.

Pay attention to your thoughts and emotions, and make an effort to identify patterns and triggers.

Self-awareness allows you to better understand your reactions, fears, and desires. By recognizing these patterns of behavior, you can actively work on improving yourself and cultivating a badass mindset.

Let’s look at the second key concept:

2. Positive and Limiting Beliefs

Your beliefs play a crucial role in shaping your reality.

Embrace positive beliefs that empower you, while identifying and eliminating limiting beliefs.

Recognize that your self-doubt and fears are often unfounded, and challenge them by focusing on your strengths and past successes.

Surround yourself with positive influences and maintain a growth mindset, which will help you build confidence and pursue your goals relentlessly.

Now, if you’d like to learn more about limiting beliefs, watch this story about the Elephant and the Rope.

This brings us to the third key concept:

3. Self-Love

To unleash your inner badass, it’s essential to cultivate self-love.

Treat yourself with kindness, patience, and understanding. Recognize that you are deserving of love and success, just as much as anyone else.

Practice self-compassion, allowing yourself to make mistakes and learn from them.

Remember, treating yourself well and embracing your unique self is the first step toward becoming a true badass.

And now for our final key concept:

4. Gratitude

Gratitude has a transformative effect on your mindset and outlook.

Make it a habit to appreciate the positive aspects of your life and be thankful for your achievements, no matter how big or small.

This will help you focus on what matters and draw more positive experiences into your life.

Cultivating a grateful attitude is a powerful way to maintain an optimistic perspective, increase self-worth, and foster resilience.

By working on these key concepts, you're well on your way to embracing your inner badass and making positive, lasting changes in your life. Remember to stay self-aware, challenge limiting beliefs, practice self-love, and cultivate gratitude to truly unlock your potential.

Now that you know the key concepts, you’re ready for:

Lesson #2: Change Your Mindset

The first way you’ll use the key principles that Sincero outlines is by altering your mindset away from attitudes and behaviors that destroy your chances at success.

This is what you’ll want to look out for:


You might have encountered self-sabotaging thoughts and behaviors that prevent you from reaching your full potential.

To defeat this, focus on:

  • Acknowledging your self-sabotaging thoughts
  • Replacing them with positive, empowering ones
  • Taking actionable steps toward your goals

Now, let’s look at:


Fear is a common obstacle many face when trying to make positive changes in their lives. Don't allow fear to hold you back from pursuing your dreams. Instead, work on:

  • Recognizing your fears as natural, but not limiting
  • Shifting your focus from fear to opportunity
  • Embracing change and stepping outside your comfort zone

The third and final thing to look for is:


Procrastination is another significant barrier that keeps you from unlocking your greatness. Overcoming this habit can be achieved by:

  • Identifying the reasons behind your procrastination
  • Breaking down tasks into smaller, manageable steps
  • Setting deadlines and holding yourself accountable

And if you’d like to learn more about this topic, watch this video on the 2-minute rule for overcoming procrastination.

Remember, the key to changing your mindset is to take consistent action. By addressing self-sabotage, fear, and procrastination, you will be well on your way to becoming the badass you're meant to be.

Lesson #3: Create Your Perfect Life

In “You Are a Badass” Jen Sincero teaches the reader that beyond cultivating mental tools and attitudes that work for you, you also need to work for the life you want, every single day.

Jen Sincero offers us some practical steps to achieve this, starting with:

Step #1: Write Your Vision Statement

A vision statement, which will serve as your compass, guiding you to create the life you want – create a powerful one by keeping these things in mind:

  • Be specific about what you want to achieve
  • Write in the present tense, as if you've already achieved your goals
  • Use positive language
  • Include emotional elements, such as how your achievements make you feel

Once your vision statement is complete, make it visible by putting it in a place where you'll see it daily. This will help you stay focused and motivated to reach your goals.

Now, let’s look at the second step to creating the life you want:

Step #2: Take Inspired Action

You need to take action to bring your vision to life. As Sincero suggests, inspired actions are those that align with your vision and feel exciting.

Here are some steps to take inspired action:

  1. Break down your goals into smaller, manageable tasks
  2. Create a daily to-do list that aligns with your vision
  3. Prioritize important tasks and focus on completing them
  4. Reflect on and adjust your plan as needed

Taking consistent action is key to creating the life you want.

The final tip for making the life you want is:

Step #3: Surround Yourself with Motivating People

Surrounding yourself with motivating people is essential in achieving your goals. Sincero emphasizes the importance of being in a supportive environment for personal growth.

To do this, consider:

  • Cutting ties with negative or unsupportive people
  • Actively seeking out and connecting with positive and ambitious individuals
  • Participating in networking events, workshops, or conferences related to your goals
  • Joining online groups or forums where you can share your experiences with like-minded people

By surrounding yourself with people who support and encourage your growth, you'll be more likely to create the life you want.

This brings us to:

Lesson #4: Spirituality

In “You Are a Badass,” Sincero emphasizes the importance of connecting with Source Energy.

This divine force serves as a source of power and strength in your life. Regardless of your spiritual beliefs or practices, it's essential to stay connected with this energy. This connection helps you overcome struggles and achieve your goals.

One way to strengthen your connection with Source Energy is through meditation or prayer.

Regular practice helps you cultivate a sense of gratitude and allows you to tap into the universal force. By doing this, you allow your truest self to emerge, and it becomes easier for you to embrace your inner badass.

Jen Sincero also recommends a practice known as manifesting.

How To Manifest Your Desires

Sincero encourages you to focus on attracting what you want by changing your mindset and aligning your thoughts and actions with your desires.

Remember, you have the power to create the life you want, and the universe is there to support you.

To manifest your desires, follow these steps:

  1. Set clear intentions: Determine what you truly want and visualize it in detail. This clarity helps the universe understand your desires and support you in achieving them.
  2. Believe in your ability: Trust that you are capable of achieving your goals. Be confident in yourself and your abilities, and the universe will respond in kind.
  3. Take inspired action: Listen to your intuition and act on the opportunities presented to you. This shows the universe that you are committed and ready to welcome your desires into your life.
  4. Maintain a positive mindset: Cultivate a positive mindset by surrounding yourself with inspiring people, focusing on gratitude, and working through any limiting beliefs.
  5. Be open to receiving: Be open to receiving the abundance the universe has to offer, and allow it to flow freely into your life.

By incorporating these practices into your daily life, you can feel more connected to the universe and harness its power to manifest your desires.

This brings us to:

Lesson #5: Staying Consistent

As you dive into the lessons from “You Are a Badass”, it's essential to keep up the momentum in the long run. Here are some practical tips to help you stay on track:

Tip 1: Daily Mantras

Having a list of empowering affirmations, or mantras, to repeat daily will create a positive mindset and maintain your motivation.

These mantras act as constant reminders of your goals and beliefs.

If you want to see specific examples, we’ll link to an article with a list of 99 daily mantras you can try.

Tip 2: Setting Boundaries

Learning to set boundaries is truly a game-changer. Prioritize your needs and be assertive in defending your personal space and time.

Setting limits helps you avoid distractions and unnecessary stress, allowing you to maintain focus on your goals.

Keep these in mind when setting boundaries:

  • Communicate your limits to others
  • Be consistent in maintaining your boundaries
  • Avoid falling into people-pleasing habits

Tip 3: Always be Learning

To keep making progress, strive to continuously learn and grow. Engage in activities and experiences that challenge and inspire you.

Read widely, be curious, and embrace new ideas as you journey toward badassery.

Here are some practices to encourage continuous learning:

  • Read books and articles on personal development
  • Attend workshops, seminars, or courses in your field of interest
  • Listen to podcasts and watch motivational videos related to your goals

Final Thoughts on You Are a Badass by Jen Sincero

In “You Are a Badass,” you will learn how to recognize and change self-sabotaging thoughts and behavior patterns, as well as how to tap into your potential for greatness.

Remember to keep an open mind and challenge the rules you've been living by. You can create your reality based on what you focus on and how you choose to interpret it.

Now, as a reminder, if you’d like to check out the book, you can read it on your Kindle, get a print copy, or listen to the audiobook.

Finally, if you want to check out another book summary, then watch our video about the 5 lessons you can learn from Atomic Habits by James Clear.

And if you're looking for more articles on book recommendations and book reviews, be sure to check out these blog posts:

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