Spring Book Sale 2016

It’s time to run another special deal on some of my habit books!From today (May 23rd) to the midnight Thursday (May 29th), each of the following books will be sold for $0.99 (or 99 pence in the U.K.)Get them now, while they’re at a deep discount.(Unfortunately, Amazon doesn’t allow me to run a special deal […]

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9 Psychological Tricks to Develop a Fitness Habit

Why are fitness habits so difficult to create?A fitness habit isn’t inherently harder to form than other habits, but the culture surrounding fitness causes problems. In particular, I’m picking a fight with “Just Do It.”The advice “just do it” or “suck it up and work out” is flawed because, for beginners, it leaves too many […]

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